Level Infinite: Revolutionizing Game Publishing with Global Collaboration
Level Infinite, the international game publishing brand owned by Tencent, made a grand entrance at Gamescom 2023 with a spectacular stage showcasing their diverse portfolio of games. As we delved into the world of Level Infinite, we had the opportunity to speak with Anthony Crouts, the Senior Director of Marketing, who shed light on the brand’s vision and future plans.
Unleashing the Potential of Studios and Developers
Level Infinite serves as the vital link between studios and developers, providing them with a platform to share ideas, resources, and expertise. By leveraging Tencent’s extensive industry experience, Level Infinite empowers these creative minds to focus on producing exceptional content.
“We offer a network of resources to assist studios in various aspects such as messaging, community building, and user acquisition marketing,” explained Anthony. With Level Infinite’s unwavering support, studios can channel their resources towards creating remarkable games, knowing that they have a reliable partner by their side.
Redefining Mobile Gaming Experiences
Level Infinite’s commitment to excellence is evident in their collaboration with renowned IPs like Assassin’s Creed. The highly anticipated mobile game, Assassin’s Creed Jade, recently held its closed beta, showcasing the brand’s dedication to delivering top-notch mobile experiences.
“We take our responsibility seriously when working with high-class IPs like Assassin’s Creed. Our expertise lies not only in creating mobile games but in crafting immersive mobile experiences,” emphasized Anthony. Level Infinite’s ability to transform beloved franchises into captivating mobile adventures sets them apart from the competition.
Quality, Diversity, and Innovation: The Pillars of Level Infinite
At the core of Level Infinite’s operations are three pillars: quality, diversity, and innovation. The brand’s stringent best practices and guidelines ensure that every game they publish meets the highest standards of excellence.
To bridge the gap between marketing and product development, Level Infinite adopts a “two in a box” management style. This approach fosters open communication and transparency, allowing for seamless collaboration between teams.
Furthermore, Level Infinite’s commitment to diversity is evident in their wide range of platforms, genres, and target demographics. By catering to a global audience, they ensure that their games resonate with players from all walks of life.
Lastly, Level Infinite strives to be at the forefront of the gaming industry by driving innovation and setting trends. Their track record of delivering high-quality games across various platforms showcases their ability to lead and shape the gaming landscape.
In Conclusion
Level Infinite’s role as a game publishing powerhouse goes beyond mere distribution. Through their collaborative approach, they empower studios and developers to unleash their creative potential. With a focus on quality, diversity, and innovation, Level Infinite is poised to redefine the gaming industry and provide players with unforgettable experiences.
Source: ONEESPORTS
